CHI Color Illuminate Shampoo, Provides Balanced Color Replenishment Between Salon Services, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 25 Oz

CHI Color illuminate color enhancing shampoos and conditioners provide balanced color replenishment between salon services. Color illuminate directly deposits color dyes or tones in one easy step. It features silk amino complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery. How to use Wet hair and apply CHI Color illuminate shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Color illuminate conditioner. Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.

• COLOR-DEPOSITING SHAMPOO: The CHI Color Illuminate products provide balanced color replenishment between salon services. CHI Color Illuminate directly deposits color dyes or tones & deeply penetrates for ultimate color deposit & moisture delivery.
• CHI IONIC COLOR ILLUMINATE LINE: Pair this CHI Ionic Color Illuminate Conditioner with the CHI Ionic Color Illuminate Shampoo for ultimate color replenishment.
• CHI SHAMPOOS & CONDITIONERS: CHI shampoos and conditioners are sulfate-free and paraben-free.
• HOW TO USE: Wet hair and apply CHI Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Color Illuminate Conditioner.
• CHI: Founded by Farouk Shami, a hairdresser allergic to ammonia who sought to create the first ammonia-free hair color & has remained committed to crafting the finest ethical haircare. All CHI products are cruelty-free, paraben-free, & sulfate-free.